Hougang vs Lentor New Central vs Bayshore: Singapore's 2026 OCR Land Bids Compared
23 Jul 2026 · 6 min read

CEA Salesperson Registration: R061623D · Huttons Asia Pte. Ltd (Estate Agent Licence L3008899K) · Updated 23 July 2026
“Data-driven property advice. Straight talk, no hype.”

A buyer asked me recently why almost every new launch is heading toward $2,000 psf and beyond. The honest answer starts at the land bid, long before a showflat opens. Three OCR sites were awarded this year, in January, March and July, and comparing them tells you a lot about where launch prices are going. Here is how I read them.
Why 2026 land bids keep climbing
Developers are not bidding high for sport. A modern government land sale parcel comes loaded with requirements from the LTA and URA: sheltered walkways, cycling paths, public plazas, childcare centres, sometimes a bus interchange or commercial component. All of that has to be built by the developer, and none of it is free. Those enhancements make our estates better to live in, but the cost has to land somewhere, and it usually flows into the launch price rather than being absorbed. That is the quiet engine behind rising per-square-foot numbers. DBS research has put a figure on where this leads, forecasting new private homes to average roughly $2,300 to $2,900 psf by 2030, well above today's levels.
The three 2026 land bids at a glance
| Item | Hougang GLS | Lentor New Central | Bayshore GLS |
|---|---|---|---|
| Bid result | 14 Jan 2026 | 3 Mar 2026 | 20 Jul 2026 |
| District | D19 (Hougang) | D26 (Upper Thomson) | D16 (Bedok, Upper East Coast) |
| Land use | Commercial and residential | Residential | Commercial and residential |
| Land bid | About $1,189 psf ppr | About $1,277 psf ppr | About $1,323 psf ppr |
| Site area | About 504,820 sqft | About 171,424 sqft | About 618,500 sqft |
| Plot ratio | 2.5 | 3.0 | 2.6 |
| Gross floor area | About 1,260,051 sqft | About 514,271 sqft | About 1,608,107 sqft |
| Tenure | 99-year leasehold | 99-year leasehold | 99-year leasehold |
| Estimated units | About 835 | About 560 | About 1,280 |
| Estimated TOP | Around 2030 | Around 2031 | Around 2031 |
Hougang: the under-the-radar pick
The Hougang mixed-use site is the launch I find most interesting, precisely because Hougang is an under-the-radar town. It is a mature, established estate that has not had the transformation spotlight that Punggol, just two stops away, has enjoyed. Punggol is the newer, cleaner, tightly planned waterfront town, and it shows. Hougang is a different animal, with a large landed-housing character woven through it, which gives it a settled, low-key feel rather than a masterplanned one.
The open question is whether a wave of new private supply and a commercial component above the MRT can lift Hougang toward that Punggol level of polish over the next decade. At the lowest land cost of the three, roughly $1,189 psf ppr, Hougang gives a developer the most room to price sensibly, which is exactly why I would watch it. I covered the wider redevelopment in the new Hougang Central transformation.
Lentor New Central: the one asking the most for its location
The Lentor New Central site, next to Lentor Modern, is the one I am most cautious on. It is a purely residential parcel at a high plot ratio of 3.0, and it was bid at about $1,277 psf ppr, close to the Bayshore number, for a location in the Upper Thomson stretch rather than a city-fringe or above-MRT address. For that price to make sense at launch, the finished product would need to sit at the genuinely luxury end. There is a silver lining, though it is not for the new buyer: this bid effectively resets the benchmark upward for the whole Lentor cluster, so existing owners there may quietly benefit. I unpacked that dynamic in land price going up, not Lentor Gardens Residences.
Bayshore: the connectivity play
The Bayshore site in Bedok is the connectivity story. It is built right above Bedok South MRT on the Thomson-East Coast Line, which is one of the best-connected positions of the three. The TEL runs a straight line into town, giving direct access to Orchard and Marina Bay, and it also improves the route toward Changi Airport. It carries the highest land bid of the three at about $1,323 psf ppr, but it is also the largest site, a mixed-use development above a station, in a maturing east-coast precinct. When you are paying for location and connectivity, that premium is easier to justify than a premium paid for a pure-residential inland plot.
So which OCR site would I watch?
It comes down to what you are buying. If you want connectivity and are comfortable with a larger, denser above-MRT development, Bayshore is the clearest thesis. If you like buying into a town before the market fully re-rates it, Hougang is the under-the-radar option with the most pricing headroom. Lentor New Central is the one where I would want to see the actual product and price before committing, because the land cost has set a demanding starting point. Buying property is, in the end, about the right location paired with real connectivity, and these three sites each answer that differently.
Land bids set the floor, but the launch price and the specific stacks are what decide whether a unit is worth it. Tell me which of the three interests you and I will send indicative pricing, floor plans and a preview slot the moment they are released. Get launch updates on WhatsApp.
Common questions about the 2026 OCR land bids
Which 2026 land bid was the highest?
Of the three, Bayshore was the highest at about $1,323 psf per plot ratio, ahead of Lentor New Central at about $1,277 psf ppr and Hougang at about $1,189 psf ppr. All three are 99-year leasehold OCR sites awarded in 2026.
Why are Singapore land bids so high in 2026?
Government land sale sites now come with heavy build requirements from the LTA and URA, such as sheltered walkways, cycling paths, public plazas and commercial or childcare components. Developers must build these, and the cost feeds into the land bid and eventually the launch price. DBS research expects new private homes to average up to about $2,900 psf by 2030.
Is the Hougang or Bayshore site better?
It depends on your priority. Bayshore offers stronger connectivity, built above Bedok South MRT on the Thomson-East Coast Line with direct access to town and toward Changi. Hougang is the under-the-radar, lower-land-cost option in a mature town with more pricing headroom. Both are 99-year leasehold mixed-use sites.
Is Lentor New Central overpriced?
For a purely residential Upper Thomson site, its land bid of about $1,277 psf ppr is demanding, close to the above-MRT Bayshore number. It can still work if the finished project is genuinely high-end, but the land cost sets a high starting point, so I would want to see the launch price first.
When will these three projects launch?
No official launch dates have been set. Estimated completion falls around 2030 for Hougang and around 2031 for Lentor New Central and Bayshore, with previews and price lists to be announced by the developers closer to the time.
I do not blame developers for these bids. When the state requires the enhancements that make our estates liveable, someone has to pay for them, and I would rather that than cheaper land and worse public spaces. What it means for you as a buyer is simple: the floor keeps rising, so the discipline is in choosing the site whose location genuinely justifies its cost. On that test Bayshore's connectivity earns its premium, Hougang gives you room to be early, and Lentor New Central has the most to prove at launch. Buy the location and the connectivity, not the hype.
By Winnie Lim, licensed CEA agent and founder of AIProperty.sg
Thinking about a 2026 OCR launch?
If you want these three mapped against your budget and plans, message me and I will walk you through the real numbers. For the full cash picture on any purchase, see how much you really need to buy a condo. WhatsApp me at +65 88772688.
This article is for general information only and should not be considered financial, legal, tax, or investment advice. Property decisions should be based on individual circumstances and independent professional advice.
About the Author

Winnie Lim is a licensed CEA real estate agent and the founder of AIProperty.sg. With a background in supply chain analytics, she brings a data-driven approach to Singapore property, and won the 2024 Million Dollar Award for consistent, client-first results.
CEA Salesperson Registration: R061623D · Huttons Asia Pte. Ltd (Licence L3008899K)
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